Conversion Attribution

Allows you to manage conversion attribution parameters. Conversion attributes are set at the site or business unit Business Unit (BU) is data category used to define a sub-set of a client business such as sales, support, or finance. Reporting is available at the BU level. level.

Select your site or business unit in the Settings Level field.

Set the Default Priority and the Sale Qualification Period in hours values for each engagement type listed in the table.

Each product is assigned a positive integer value for the Default Priority. The higher the number the higher the priority. Conversions are assigned to the actively assisted product with the highest priority.